The beer continues to be quite popular among millennials who are keen on enjoying an easy drinker that is seen as sophisticated and out of the reach of the ordinary beerhead.
Despite its global allure, Stella is an extremely ordinary beer in Belgium and its sales there seem to be sliding year after year. To be sure, it is the number three best-selling beer in Belgium but its market share is just 6.
That is a huge difference in market share and poignantly captures the modern story of what was once a star beer in a country that is known for its quality boozes. Stella Artois has successfully positioned itself as a classy premium beer.
But, like all great brands, it has had its slip-ups with the most noticeable one being its association with domestic violence. On the upside, Stella Artois is associated with a worthy cause. A portion of the proceeds earned from selling specially made Stella Artois chalice glasses goes into building systems that facilitate access to clean water for millions around the world. There is no doubt that Stella Artois has managed to position itself as one of the most popular lagers in the world.
Although originally intended to be a late Christmas drink, you can now enjoy your Stella any day of the year. If you are looking for a sophisticated but easy drinker, Stella Artois might be it. The hints of sweet malt, fruity hops, and soft finishes might pleasantly surprise you. On Tesco's website, Stella says: 'Born from years of brewing tradition in the Belgian town of Leuven, achieving the distinctive taste of our Stella Artois lager is by no means simple.
The Belgian way, of course: perfectly poured, sipped from a chalice, and enjoyed in the company of friends with a nibble of something delicious. The views expressed in the contents above are those of our users and do not necessarily reflect the views of MailOnline.
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Tasteless, even compared to some supermarket brands. Would never have ordered these if I knew they were so watered down. Agreeing, another reviewing the product on 20 January said the beer was 'ruined', adding: "Used to be my favourite drink and since it's been reduced to 4. Please change it back. Regardless, still tastes like eff all!
Clear memory from I grab my usual 4-can pack of Stella from the offie. Notice the can design has changed, and is now a pretty, 3D textured affair. Get home, open first can, take a lug.
Check the small print on the can: "Brewed in the UK under licence by Whitbread". No longer by Stella in Leuven, Belgium. A great beer, ruined forever. And they kept the price at a premium, and had the nerve to launch the 'reassuringly expensive' ad campaign. Same story happened with Grolsch and Red Stripe over the following years. British-brewed Budweiser has always been hideous. Oddly, after Grolsch turned into wee, Safeway remember them?
Half the price of the branded, UK-brewed swill. I think I bought all the stock from their Salisbury store that year. Linalmeemow Landlord. Budweiser has always been hideous. Clint said:. Covrich Sith Acolyte Staff member. I actually did a Stella clone a few years back and it was nice..
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