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When you read about NYFW, you get all the ins and outs of the designers and their latest creations but rarely do you read about what actually goes on behind the scenes. Madonna loved their designs because, according to her, they reflected her sense of style and humor. They continued to work with Madonna and would later design costumes for her international tour.
The duo continued this association with celebrities as a way of marketing their brand. They also designed costumes for other stars such as Beyonce and Mary J. This got them a lot of positive publicity and mainstream success. They expanded their product lines again by introducing perfumes for both men and women. The perfumes were well received and they became an instant success in the perfume segment.
This line was inspired by street style and it later became even more lucrative than the mother brand, Dolce and Gabbana. The accessories line was also expanded to include eyewear. In a bid to popularize the brand further, the two designers decided to make a foray into film and music. This period of fast expansion and growth reflected in their balance sheet.
In , they had a turnover of million USD. With expansion came the need for more stores and office space. The first store in London, England opened in Over the years it has expanded into Asia and the Oceania region.
It also operates boutiques in department stores and has 15 office locations across 6 countries. The fashion house is currently headquartered on a 10, meter-square office complex in Milan Italy.
It designed their team uniforms and off-field wear for playing and non-playing staff. The company also designs the official attire for the Italian national team. The brand worked together with Madonna again in to come up with a new line of eyewear called MDG. It also collaborated with the car manufacturer Citroen to design the Citroen supermini car C3 Pluriel. Most of them have to do with the marketing and advertising campaigns the brand employs, some of which are deemed inappropriate.
For example, in , the fashion house was forced to pull an ad in Spain that showered a man pinning down a woman by her wrists while other men looked on. In a related incident, the fashion house released another ad to promote an upcoming cat-walk event in Shanghai, China in The ad featured a Chinese model with intentionally narrowed eyes eating Italian food with chopsticks.
The Chinese and other Asian groups considered this ad racist and insensitive. Chinese brand ambassadors cut ties with the brand and some Chinese designers and models withdrew from the event. To make matters worse, Chinese e-commerce sites also removed its products from their sites. This led to a significant drop in sales in Asia, which is a major market for its goods.
Three years earlier, the two co-founders had given a magazine interview where they said that they were opposed to gay couples adopting children and were also critical of surrogacy and IVF. This led to a huge backlash against the company. Celebrities such as Elton John and Madonna criticized the duo for their remarks.
The designers said that this move was in order to strengthen the main brand and add energy to their collections. In Dolce and Gabbana also started designing the uniforms for A.
Domenico Dolce and Steffano Gabbana are known for their seductive, traditional styles. Saxony Dudbridge was one of the first contributors to the Catwalk Yourself project, Saxony studies International Fashion Marketing and she is responsible for our great History and Designers Biographies sections. Your email address will not be published. Written by Saxony Dudbridge Saxony Dudbridge was one of the first contributors to the Catwalk Yourself project, Saxony studies International Fashion Marketing and she is responsible for our great History and Designers Biographies sections.
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